Love fashion but hate ironing? Then this may be the fashion designer to look out for starting this year 2014, and the answer to your wishes.
I got the chance to attend Paula Ryan’s latest Spring/Summer Collection, which was held at the 6th Floor of Lippincott Building near Smith and Caughey’s department store in Queen Street, Auckland on 25 September 2014. It was held on the same night as the store’s Cardholder Night, where the cardholders and their extended circle of family and friends get discounts on various items sold in store and online.
The show I chose to RSVP was the first one at 6:30pm. After checking with the lady in charge, I expected initially that many people will attend the show. But only half the entire room was used, with chairs placed so close to each other, I felt our shoulders will definitely be rubbed. No space in between seats. The runway was also very narrow. Was thinking to myself, ‘There must be a reason for this.”
The seats faced on the runway, with only three rows of chairs for each section. I chose one on the front line of the right side, beside a lovely lady who happens to be talkative as I realized that other attendees were very much older than me. It was really good to talk to her to make me feel at ease. Also, I tried to invite a few friends so at least one of them can come with me, but they have declined as they were busy at work.
On my seat are the freebies (from bottom to top): Paula Style Spring Summer 2014 Lookbook, Invitation to the show, Kylie Bax’s business card for her new wardrobe styling company, Bobbi Brown’s invite for a complimentary makeover or makeup session, a small bag containing Bobbi Brown eye cream and jacket hook for when it feels too loose at the back. The small bag varies with each attendee as others received a Paula Ryan key chain or small tube of eye pencil (this one I’m not sure).
|My goodie bag|
|Chandelier in the room|
Also took a few photos of the room while waiting
When the room was almost filled to capacity, Paula Ryan walked in and welcomed us. She was really friendly and made us feel at home. Maybe the idea of the chairs so close to each other and also towards the runway is because she wants it to feel intimate, like she was a close friend and confidante or something.
Before introducing a few of the clothes featured in the lookbook, she mentioned the show’s sponsors, including Bobbi Brown and Triumph Bras.
Below is the video of the fashion show.
Her Spring/Summer collection for this year and early 2015 (since summer here in New Zealand ends in February) is really good, full of nice colors and prints. I also like that she features her Essentials range of work and everyday wear. Most especially, I love the idea of just putting the clothes in the washer and dryer and no need to iron at all, especially for travel. I couldn’t believe it at first, as I’ve heard of the no-iron shirts before, but that was for men. She even gave a 10-year guarantee on all her clothes. She mentioned in the video the MicroModal and MicroJersey type of cloth used to make most of the garments in her collection. I love it, now I understand why the ladies here love her clothes so much.
At the end of the show, the “Face of Paula Ryan” Kylie Bax introduced her new fashion wardrobe styling business named The Bax Factor in partnership with Paula Ryan. Details are found below this post. Missed out on getting a photo with her though, but that’s alright. There’s always a next time.
Now when I do get a bigger budget for clothes, I will definitely buy few of Paula Ryan’s, whichever the season may be or when I can get previous collection pieces.If you’re based overseas and you’re interested in buying Paula Ryan clothes or avail of Kylie Bax’s styling service, details are below. If you are based in New Zealand, however, and also interested in becoming a Smith and Caughey’s cardholder to avail of special discounts and event invites, there are few options whichever is convenient for you. Visit the Queen Street or Newmarket store and get a copy of the application form, fill all the details (very important as this will be returned to your postal address when not completely filled) and bring a photo ID: New Zealand passport or New Zealand driver’s license as evidence to support your application. If you only have either overseas driver’s license, student ID or HANZ 18+ card, you need to present proof of residential address. If you are based outside Auckland, you can either request a form to be sent to you, or fill an online form by clicking here. The photo ID requirements still apply though.
For more info and inquiries, click below for